Wednesday, 31 January 2018

M&M brings an Industry First revolution; Mahindra stock rise


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Mahindra & Mahindra Ltd (M&M), on Wednesday announced an industry first initiative in the automotive retail space launching of its 'Bring the Showroom Home', which is a mobile based, interactive Virtual Reality (IVR) experience, as unique initiative wherein a customer would get a 360 degree, all-encompassing and immersive virtual show-room experience.

Through an immersive technology experience, the customer can co-create and identify his Mahindra vehicle with any specification, in the convenience and comfort of his home and involve his family in the decision making process.

M&M is laying a bet big on digital connect for driving its passenger vehicle sales in the domestic market. The company, which is currently recording an 8% digital to final showroom sale rate, is buoyant about increasing it to 15% by the fiscal 2018-2019.


The stock Mahindra & Mahindra Ltd today closed at Rs. 765.90, up by 0.13% at National Stock Exchange (NSE).

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