Mahindra & Mahindra Ltd
(M&M), on Wednesday announced an industry first initiative in the
automotive retail space launching of its 'Bring the Showroom Home', which is a
mobile based, interactive Virtual Reality (IVR) experience, as unique
initiative wherein a customer would get a 360 degree, all-encompassing and
immersive virtual show-room experience.
Through an immersive technology
experience, the customer can co-create and identify his Mahindra vehicle with
any specification, in the convenience and comfort of his home and involve his
family in the decision making process.
M&M is laying a bet big on
digital connect for driving its passenger vehicle sales in the domestic market.
The company, which is currently recording an 8% digital to final showroom sale
rate, is buoyant about increasing it to 15% by the fiscal 2018-2019.
The stock Mahindra & Mahindra Ltd
today closed at Rs. 765.90, up by 0.13% at National Stock Exchange (NSE).