Kalyan Jewellers lines up Rs. 135.00 crore investment in Uttar Pradesh

Kerala-based Kalyan Jewellers has lined up investment of about Rs 135 crore to expand its track in the market in Uttar Pradesh. The Indian jewellery store chain, Kalyan Jewellers, which already run a company owned retail store in Noida, on today, 4th October 2017, announced to launch its 116th outlet in Lucknow.

As stated by the Executive Director of Kalyan Jewellers, Mr. Ramesh Kalyanaraman, the company have invested close to Rs 75.00  crore in the Lucknow market and by the end of this financial year, its third UP store would materialize in Kanpur. “Uttar Pradesh was a big market and contributed almost 10% to the country’s jewellery segment, which is still dominated by the local unorganized players. Before entering this market, proper diligence and market research had conducted to explore flourishing prospects in the business. We found that our brand provided the perfect proposition to the state customers taking into account of the product, design and value”, Kalyanaraman added.

The company has also under planning to launch new stores in other cities of the North, including Bhopal and Indore. The company claims a dedicated customer base of almost 1.5 million with 70% repeat buyers.

Kalyanaraman informed over the past few weeks, the domestic jewellery segment had registered an unpick in demand and the players were optimistic that the momentum would further pick up in the months ahead.